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Do you know how much product prices impact customer behavior and your sales in Glovo?
We have done in-depth research on the affordability of prices on our platform, and we would like to share with you its findings.
1. Your reputation is on the line.
High prices will deter customers from ordering more often from your restaurant. Take into consideration that customers aren’t often familiar with the business model of food delivery apps. So, they will blame your store for the unaffordable prices.
2. You are losing loyal customers.
This one is also strongly linked with reputational risks. With the recent inflation, customers have become more economical, so they may cut the food delivery services from their budget. This way you are losing an opportunity for growing your business with Glovo.
3. You are losing new customers
Cheaper competitors always stand out. Glovo has created a highly competitive environment for different businesses, which is why there are always similar stores that will offer better prices or better promotions for the same products for the customers who have not tried meals from your store.
Offering better prices to customers brings obvious benefits for you as well.
Being a Top Performer in Glovo offers these opportunities:
You can update the price of the product in both the Orders app and the Manager Portal. Read this article to learn more about how to do it.
