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Providing clear, appealing descriptions is key to promoting your shop on the delivery app. That’s why we want to help you get the best possible results. Descriptions should ideally contain no more than 20 words aimed at attracting attention about the product’s taste, texture, preparation method or origin. For example: “hot wings, roast chicken, Mexican tacos”
What are the main ingredients? Highlight the main ingredients, making sure you mention everything that’s included in the dish. Remember that “multigrain bread and honey mustard sauce” is more descriptive and appealing than simply “bread and sauce”.
How big is your dish, and how many units does it include? It’s important that you state the quantities involved to help users make the best choice. Use abbreviations for quantities, weights or sizes. For example: “spring rolls (3 units), lemonade (330 ml), hamburger (200 g)”.
Do you offer lactose-free/vegetarian/vegan/low-carb options? We suggest you specify whether products are gluten-free, vegan or lactose-free. This will make customers happier and more likely to choose your product. Example: vegan tofu poke bowl, or lactose-free banana and strawberry smoothie
Can the product be customized? For example: Choose the main protein and additional ingredients.
How is the dish cooked? For example: Steamed ravioli with sautéed seasonal vegetables.
Describe your dish! For example: sweet blueberry sauce; texture: crispy Panko fillet; flavour: flavoured with citrus fruits; a touch of colour: Tropea red onion.
What makes your dish unique? Don’t miss the chance to tell customers what makes your dish unique. For example: traditional Spanish tapas, Italian-Japanese fusion dishes.
Presentation is very important when choosing what to eat: adding attractive photos will help grow your business. Products with photographs are ordered around three times more often than those without.
Find out Ten food photography tips and tricks for food delivery ➜
